Marketing Research-based Campaign
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25th March 2022
Marketing Research-based Campaign: Not Just a Neverland.
A marketing research-based campaign plan to reimage, reposition, and repromote the Sleeping Beauty Disney Princess with integrated marketing channels and strategies to empower men and women alike (especially young girls) to bring their dreams to life. Especially young girls to scrap off the initial message of helplessness and in wait for their prince charmings.